The Fitrix Story
Hi! We’re Parisa and Wade, creators of Fitrix Foods. Parisa is a certified physical trainer with a passion for health and fitness. Wade is a pilot with a passion for… well, Parisa. So, when she shared her idea for creating a healthy line of all-natural, nut-based snacks, he was naturally on board.
Parisa came up with the idea for Fitrix Energy Balls after seeing her clients struggle to find healthy, great-tasting snacks that were all natural, high in protein, low in carbs, energy-boosting, and appetite-suppressing. After a little research, she decided to start with nuts, one of nature’s best sources of energy. Next, she mixed in flax and chia seeds, which are high in calcium, potassium, magnesium and omega 3. She added vegan protein powder to increase protein content, and honey and fruit for extra sweetness. The combination of all these ingredients helps suppress hunger and maintain energy throughout the day.
Wade agreed with Parisa that traditional protein bars mostly tasted like cardboard—and he was an enthusiastic taste tester as she refined her recipes and experimented with different flavor combinations. We launched Fitrix Foods in 2018, and we now have four delicious flavors: Dark Chocolate Peanut, Coconut Cashew, Apple Walnut and Raisin Almond.
We hope you enjoy the great taste and benefits of Fitrix Energy Balls—and look out for more healthy products from Fitrix Foods in the coming years.
See you at the gym!
Parisa and Wade