Plano Couple Launches Low-Carb, High-Protein Snack Brand

Fitrix Energy Balls are a Natural Alternative to Protein Bars

Parisa Pakzad Googe, Personal Trainer and Owner of Persian Health and Fitness, saw her clients struggle for years to find healthy, great-tasting snacks that were all natural, high in protein, low in carbs, low in sugar, energy-boosting, and appetite suppressing. When she couldn’t find what she was looking for in stores, she decided to create it herself. After experimenting with a wide range of recipes and ingredients, she and her husband developed a new line of snacks called Fitrix Energy Balls. 


“I wanted to create an alternative to protein bars, which usually taste very processed,” Parisa said. “I started with nuts because they are a great source of energy and have low glycemic levels, which gives you sustainable energy without the crash. They are also a filling alternative to junk foods that we grab without thinking when we are hungry and low on energy.”

In addition to being a trainer, Parisa holds a Persian confectionary license. She used her background in creating sweets to design a healthy snack with a candy-like appeal. Fitrix Energy Balls are hand-rolled and made with ingredients like coconut, peanut butter and dark chocolate.

“They taste very different from your typical protein bars,” says Wade Googe, Parisa’s husband and business partner. Wade’s favorite part of starting the business has been serving as a taste tester for Fitrix Nut Balls.

“They are lightly sweetened with honey or a natural sweetener, so they have a very fresh taste that is not too rich. And they’re healthy—so you don’t have to feel bad about enjoying them.”

Wade has been a professional pilot for 18 years and formerly served in the Army as Blackhawk Door Gunner and Crew Chief. Wade and Parisa have owned several businesses together over the years, including a restaurant. The couple launched Fitrix Foods on August 8, 2018.

Fitrix Energy Balls come in four flavors: Apple Walnut, Coconut Cashew, Dark Chocolate Peanut, and Raisin Almond. All the ingredients used in making Fitrix Energy Balls are natural and many are super foods like walnuts, almonds, cashews and flax seeds. Vegan protein powder is added to increase the protein content. They come packaged in small, re-closable containers designed to fit in a purse or gym bag. Fitrix Energy Balls are currently available at Fitrix Foods is also seeking retail partnerships with gyms, health food stores, and other places where healthy, natural foods are sold. 




Fitrix Foods is a healthy snack brand owned by Wade and Parisa Googe and based in Plano, Texas. The brand’s flagship product line, Fitrix Energy Balls, are made with all natural ingredients and pack 9 or more grams of protein per serving. If your business is interested in stocking Fitrix Energy Balls, please email From now until November 15th, get one container of Energy Balls free (pay for tax and shipping only) with any order when you use offer code Welcome. No minimum order amount required. Limit 1 per customer. To learn more about Fitrix Foods, visit  



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